Honest cat food guides for UK cat owners

Cat food labels are confusing. "Complete" or "complementary"? What does "65% meat" actually mean? Is fresh food worth £2 a day?

PurrGuide compares the cat foods you can actually buy in the UK, using what's on the label and what it really costs per day. We explain our reasoning, link our sources, and tell you when something is marketing rather than fact.

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Best Cat Food UK (2026): How to Choose Wet, Dry or Fresh

A plain-English guide to choosing cat food in the UK: wet vs dry vs fresh, what the labels mean, what it costs per day, and our current picks.

Best Wet Cat Food UK (2026): High-Meat, Complete Options Compared

We compare UK wet and fresh cat foods by label type, stated meat content and real cost per day, including Untamed, AATU, KatKin, Lily's Kitchen and Thrive.

Complete vs Complementary Cat Food: What the Label Really Means (UK)

What 'complete' and 'complementary' mean on UK cat food labels, why it matters, and how to tell which one you're buying.

How we research

We read manufacturer labels and product pages, compare prices from UK retailers and brand websites, and check claims against the pack wording. We say clearly when we haven't been able to confirm something. We don't pretend to have tested products we haven't. More about PurrGuide.